Tracking Lead Activity

Stamina tracks engagement at both the campaign level and the individual lead level. Knowing how a specific lead has interacted with your emails — and when — helps you time your manual outreach and prioritize the right conversations.

Campaign-level activity

Go to your campaign and open the Analytics tab. You'll see:

• Sent — Total emails sent across all steps

• Opened — Unique leads who opened at least one email

• Replied — Leads who sent a reply

• Bounced — Emails that couldn't be delivered

• Unsubscribed — Leads who opted out

Per-step activity

Expand the per-step breakdown in Analytics to see which steps in your sequence are performing — and which aren't.

• Compare open rates across steps to identify subject line issues

• Compare reply rates to find which step and copy combination drives the most responses

• Use A/B variant data to inform which version to keep running

Individual lead activity

1. Go to the campaign's Lead List.

2. Click a lead to open their detail panel.

3. View their engagement history — which emails were sent, when they were opened, and whether they replied.