Ensuring Email Delivery Success

Running through this checklist before launching any campaign takes five minutes and can prevent deliverability issues that take weeks to fix. Treat it as mandatory for every new campaign and any campaign running from new accounts.

Infrastructure checks

• All sending accounts are connected in Email Accounts with a green active status

• No accounts showing DKIM, SPF, or authentication error badges

• All sending accounts have completed at least 2–4 weeks of warmup (confirmed by GTM strategist)

• Daily sending limits are set and appropriate for the warmup stage of each inbox

Campaign configuration checks

• Sending schedule is configured (correct days and time window for target time zone)

• Sending accounts or account tags are assigned in Options

• Per-campaign daily limit is set if needed

• Unsubscribe link header is enabled (recommended for all campaigns)

• Start date is set or campaign is ready to launch immediately

Content checks

• Subject lines don't contain spam trigger words (free, guaranteed, act now, !!!)

• Step 1 email contains no external links

• Step 1 email contains no images or attachments

• All personalization variables have fallback values so no blank spaces appear

• Preview has been checked for at least 3 leads to confirm variables are populating correctly

List checks

• Lead list has been reviewed in Lead List — enrichment looks clean

• Unenriched leads have been handled (skipped, re-enriched, or manually added)

• No known customers, competitors, or opted-out contacts are in the list

• For imported lists — list was verified before upload (bounce rate below 2%)