Creating a campaign

Create a new campaign from the Campaigns page. Each campaign has its own audience, sequence, and settings.

Steps

1. Go to Campaigns in the left sidebar.

2. Click New campaign in the top right.

3. Enter a campaign name. Use a descriptive name that reflects your audience and tactic — for example, "US Founders – SaaS 11–50 – Funding Signal" or "Agency Owners – Case Study – Q2". You'll thank yourself later when managing multiple campaigns.

4. Select a campaign type:

   • Cold Outreach — Uses Stamina's Lead Finder to build your audience. AI personalization is handled automatically.

   • Existing Leads — Import your own CSV. You can still use AI personalization if leads include company domains.

5. Click Create.

[Screenshot: New campaign modal showing the name field and the two campaign type options with descriptions]

After creating the campaign, you'll land on the Pitch step. Work through each step in order — Pitch, Targeting, Addressable Audience, Outreach, Lead List, Sequences, and Options — before launching.