Pitch

Pitch is where you define the foundation of your outreach messaging — your company description, Ideal Customer Profile (ICP), and buyer personas. Stamina uses this information when generating personalized email copy for your leads.

Generating your pitch with Zara AI

1. Open your campaign and click the Pitch tab.

2. Enter your website domain (e.g. stamina.io) and click Generate.

3. Zara AI produces a company description, ICP summary, and buyer personas based on your site.

4. Review each section carefully. Edit anything that's generic, inaccurate, or too broad.

5. Click Save when you're satisfied.

What makes a strong pitch

Company description

Focus on outcomes, not features. Instead of "We are a sales platform with AI tools", try "We help outbound sales teams book more meetings with less manual effort by automating email infrastructure and personalization."

ICP

Be specific. Include industry verticals, company size range, region if relevant, and the underlying pain or trigger that makes your product relevant. Vague ICPs produce generic personalization.

Buyer personas

Define the actual job titles and roles you're targeting. Think in terms of who feels the pain, who signs off on the solution, and who you're most likely to get a reply from.