Targeting

Targeting is where you define who receives your campaign. Stamina gives you access to 100M+ verified contacts filterable by 65+ attributes — covering company firmographics, individual characteristics, and intent signals.

Setting up targeting

1. Open your campaign and click the Targeting tab.
2. Apply filters using the panel on the left. Filters are applied in real time and auto-save as you select them.
3. Use the preview panel on the right to see a sample of matching contacts.
4. When you're satisfied with the audience definition, move to Addressable Audience to validate the total count.

[Screenshot: Targeting page showing the filter panel on the left with several filters applied and the contact preview panel on the right]

Available filter categories

People filters

• Job title, seniority level, department
• Location (country, state, city)
• Years in role, years at company

Company filters

• Industry, sub-industry
• Employee count range, revenue range
• Location (HQ country or city)
• Tech stack (specific tools the company uses)
• Funding stage and amount

Intent and activity filters

• Recent hiring activity (role types being recruited for)
• Recent funding rounds
• Company growth signals

Exclusions

• Exclude specific domains or companies
• Exclude leads already in other campaigns
• Exclude previous bounces or unsubscribes

[Screenshot: Targeting filter panel expanded showing all filter categories with example filters selected under Company and People]