Outreach and personalization

Outreach is where you configure how Stamina personalizes your emails. You choose one personalization signal per campaign, and Stamina enriches your leads — generating both a signal-specific variable and a fully written {{email_sequence}} for each prospect.

Setting up outreach

1. Open your campaign and click the Outreach tab.
2. Select a personalization signal (see options below).
3. Enter the number of leads to enrich.
4. Add 2–3 sign-off options and 3–6 CTA variations.
5. Click Confirm & Proceed. Enrichment runs automatically — you'll be notified when it's complete.

[Screenshot: Outreach tab showing the signal selection options, lead count input, sign-off field, CTA field, and Confirm & Proceed button]

Personalization signals

Each signal generates a different type of personalized variable. Choose the one most relevant to your ICP and campaign goal.

Funding ({{funding}})

References the prospect's most recent funding round. Works best when targeting recently funded companies where the funding is a clear buying trigger.

ICP fit ({{icp}})

Matches the prospect's company profile to your ICP and highlights why they're a strong fit. A reliable all-purpose signal that works across most audiences.

Job post ({{job_post}})

References an active job posting at the company, using it as a signal of need. Highly effective for timing relevance.

Case study ({{case_study}})

Connects the prospect to a relevant customer win in their vertical. Most effective when you have strong social proof with companies the prospect would recognize.

[Screenshot: Outreach signal selection panel with all four signals listed and ICP fit selected, showing a preview of the generated variable beneath]

Using personalization in your sequence

Once enrichment completes, these variables are available in the Sequences editor:

• {{email_sequence}} — A fully written personalized first email generated by Stamina.
• {{funding}}, {{icp}}, {{job_post}}, {{case_study}} — Individual signal snippets you can embed within your own copy.