Addressable Audience

Last updated: May 4, 2026

Addressable Audience shows you the total number of reachable prospects that match your Targeting filters — before enrichment runs and before you spend any credits.

How to use it

  1. Open your campaign and click Addressable Audience.
  2. Review the total count and scan the preview list to check that contacts match your intended audience.
  3. If the count or composition is off, go back to Targeting to adjust filters.
  4. When you're satisfied, click Proceed to Outreach.

[Screenshot: Addressable Audience page showing the total reachable count, a preview list of matching contacts, and the Proceed to Outreach button]

What to look for

  • Total count — Aim for at least 500–1,000 contacts for a meaningful campaign. Below that, results may not be statistically significant.
  • Contact quality — Skim the preview list. Are the job titles, companies, and locations matching your ICP? If not, refine your filters.
  • Estimated credits — The page shows an estimated credit cost for enriching this audience. Check this against your balance before proceeding.

Addressable Audience is a read-only validation step. No credits are charged here. Credits are only used when you confirm enrichment in the Outreach step.

[Screenshot: Addressable Audience page showing the estimated credit cost and the total reachable count with a sample contact list below]